Get your story straight™

When you get your story straight, everyone on your team knows what to say so you can grow and scale your business. They need to know who you are, what you do and why it matters so they can clearly communicate your value at scale by matching the right messages to the right audiences at the right times.

Yes, you need to clarify your brand message — but you also need to codify your brand culture.

Aligning your external and internal brand stories helps everyone get on the same page so you can keep your brand promise at scale and accelerate the growth of your business.

Branding is the process of making a meaningful promise and keeping it in an emotionally satisfying way.

Jed Morley, Backstory Branding Founder

You can’t scale until you
get your story straight.

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