Get your story straight™

When you get your story straight, everyone on your team knows what to say so you can grow and scale your business. They need to know who you are, what you do and why it matters so they can clearly communicate your value at scale by matching the right messages to the right audiences at the right times.

Yes, you need to clarify your brand message — but you also need to codify your brand culture.

Aligning your external and internal brand stories helps everyone get on the same page so you can keep your brand promise at scale and accelerate the growth of your business.

Branding is the process of making a meaningful promise and keeping it in an emotionally satisfying way.

Jed Morley, Backstory Branding Founder

You can’t scale until you
get your story straight.

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Our services include the following:

• Brand Purpose
• Brand Position
• Brand Promise
• Brand Pillars
• Brand Personality
• Brand Strategy
• Marketing Messaging
• Ideal Customer Profiles
• Customer Personas
• In-depth Customer Interviews
• Visual Brand Identity
• Brand Activation

We serve leaders who want to grow. Hear what they have to say:

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  Jed articulated our product value proposition more succinctly and clearly in a few weeks than we had done in a few years. Dave Grow, President & COO, Lucidchart

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  Jed asks key questions that drill into core strategy. He helped us reframe our brand story to accelerate our growth. Ben Peterson, Co-Founder & CEO, BambooHR

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  Jed helped craft our brand communication style and strategy. The result was exactly what we’d hoped for. Rob Nelson, CEO, Grow

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  Jed is gifted when it comes to corporate branding and articulating core values. I would get his help again in a heartbeat. Ike Kavas, CEO, Ephesoft

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  Jed drew out the human characteristics of a deeply technical product and reshaped the way I present my company to others. Thomas Hatch, Founder & CTO, SaltStack

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  Thanks to Jed’s research and leadership, our board accepted his brand strategy. Now he’s helping us implement it company-wide. Ryan Pollick,
  President & CEO, Utah Power Credit Union (UPCU)

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  Jed helped us move from a small boxed-in brand to encompass the benefit our software delivers for large enterprise customers. Garin Hess, Founder & CEO, Consensus

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  Jed took time to cultivate, teach and create a learning experience for a member of our team that is priceless. Jed truly taught us how to fish! Brent Bennett, CEO, Spectra Benefits

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  Jed is smart, insightful and incredibly talented in communicating effective on-brand messaging. He is a pleasure to work with. Aaron Allred, CEO, Acima Credit